Cybersecurity
Lockwell is a Brooklyn cybersecurity company selling enterprise-grade protection to organizations without an IT department. They needed an outbound motion, and a reliable way to scale.
THE WORK
001
HOW THE FIRST MONTH WENT
Targeting
Operations Directors, Executive Directors, Founders
Unique Campaigns
3
Result
The executive director campaign produced more than 40 leads
Qualified Leads
52
Replies
Most of the positive replies came from the first email
Positive Reply Rate
18%
Outcome
Two deals closed inside the first month, including one large organization
Closed Deals
2
THE CLIENT
002
WHAT CHANGED
003
(the angle)
01
Compliance won
Leading with compliance instead of the product category is what made executive directors reply.
(the sequence)
02
Shorter, not longer
Nearly every positive reply landed at the first step, so the sequence got cut and the freed capacity went into more prospects.
(the takeaway)
03
What we learned
The replies said executive directors at 4 to 15 employee organizations. That buyer persona definition is theirs to keep.
HOW IT RAN
004
The parts that did the work
Personalization
AI drafted the opener from the research of each prospect
Enrichment
Targeting segmented by firmographic data (size, revenue, founding year)
Three unique angles
All 3 ran in parallel so the stronger segment showed itself in weeks
Built to extend
The same structure was ready to point at other verticals
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