How we run
outbound

The method behind every template we publish: the list first, one idea per email, three steps over a week, and follow-ups that read like a person wrote them.

Apollo has eleven credit pools, not one balance. What’s free, what spends the scarce ones, and a worksheet for budgeting a list before you build it.

What the Apollo.io MCP does, how to connect it to Claude, ChatGPT, and other AI tools, what spends credits, and which setup fits which job.

Who should run Apollo in house, what a managed service takes off your plate, what each costs, and what stays in your account either way.

Set up Apollo for cold email in the order that keeps domains alive: sending stack, Bounce Guard, lists, sequences, launch, and the first honest report.

One default setting took an Apollo search from 679 real matches to 91,649. The filters that quietly inflate a list, and how to check before you spend.

How outbound agencies charge, what the price should cover, what we charge, and the question most buyers skip: what’s yours when you stop paying.

Set up a free outbound operator in a Claude Project in five minutes. Connect Apollo and it runs searches, lists, and sequences for you, asking before it spends.

19 free prompts for B2B outbound, from ICP to deliverability to reply scoring. Paste into ChatGPT, Claude, Gemini, or Perplexity. Tested on live campaigns.

A free prompt that audits an Apollo or other outbound account you inherited: mailboxes, email deliverability, stuck campaigns, credits, and compliance.

A free prompt that builds a cold email report by campaign, step, variant, and mailbox, and flags the traps that make the numbers lie.

Between 90 and 97% of a cold email sequence never replies. A free prompt for going back to them safely, with a new reason and a shorter sequence.

A free prompt that runs your outbound week: deliverability on Monday, replies on Wednesday, and a scale, fix, or kill call on Friday.

Change the list, copy, and offer at once and you learn nothing. A free prompt that plans a cold email test around one variable and a success line set first.

Reply rate counts unsubscribes. This free prompt sorts every cold email reply into nine buckets and gives you the positive reply rate that predicts revenue.

A free prompt that takes a cold email sequence and a verified list live safely: preflight, enrollment, schedule, kill switch, and a launch record.

Add LinkedIn, call, and manual steps to a cold email sequence without risking your LinkedIn account. A free prompt with a safe daily connection cap.

Paste your cold email sequence and get two lists before it sends: what will hurt deliverability, and copy notes you can take or leave.

A free prompt that writes a cold email sequence matched to who reads it, with length by step, fallbacks on every merge field, and the traps that break a send.

A free prompt that checks a lead list before it goes into a cold email sequence, with two separate readouts: deliverability risk and fit to your ICP.

A free prompt that turns your ICP into a clean, verified lead list for cold email: search, dedupe, suppress, enrich, and verify, in the order that saves money.

A free prompt that checks your cold email deliverability before launch, every week, and mid-incident: limits, bounce rate, auto-pause, and what to stop first.

A free prompt that builds your cold email sending stack step by step: dedicated domains, mailboxes, SPF, DKIM, DMARC, and warmup, sized to your volume.

A free prompt for account-based outbound: build a Dream 100, pick two or three people per account, and stop the whole account when one person says yes.

A free prompt that finds the buying signals that fit your offer, checks each filter actually works, and turns the signal into your first line.

A free prompt that builds your ICP one step at a time: hard filters, angles sized before you choose, and a check on real prospects before you pay for data.

A free prompt that builds a one to two page business brief from your sales calls, website, and answers, so targeting and cold email copy stop being guesses.

A free start-here prompt that runs cold outbound like an operator: deliverability rules, copy defaults, compliance, and the order the work goes in.

The four questions and the gut check we run before a single email gets written, and what to do when an offer fails them.

A complete three-step sequence with every decision explained: why each line is there and what it is doing.

The Claude Code skill that takes a campaign from list to live send, with the deliverability checks built into the steps.

Most AI output sounds generic because the brief is weak. The four-part prompting framework we use to get copy that sounds like a person.

Seven platforms combined into one system that handles prospecting, enrichment, sending, and handoff, and what each one is actually for.

Cutting lead research from 20 minutes per reply to seconds, with a workflow that delivers the context straight into Slack.

Most reply rates are vanity metrics. How to measure positive replies, tie them to revenue, and tell whether outbound is working.

Five patterns from 1,000 real replies: what they say about timing, objections, intent, and what your market is telling you.

How prospect research went from eight-hour manual days to ten-minute workflows, and what changes for the team once it does.

From Apollo search to Clay cleanup to personalization at scale, the workflow we run to build a list worth sending to.

The structure behind cold emails that earn replies, and the three-part formula you can put under any offer.

Bad deliverability does more than hurt campaigns. It quietly breaks invoicing, support, and every other email you send.