Which cold email
template fits?

The three-step sequence we start every cold campaign from, with two variations per step and the reasoning behind each line.

Founders read their own inbox and have no patience for a pitch. A three-step sequence in plain language, written to their week, not their title.

A follow-up that brings something new instead of "just checking in", in three variations: proof, a different angle, and a smaller question.

The last email asks who owns the problem instead of making them feel guilty. Three variations, the breakups we skip, and what to do with the replies.

Old leads are an asset, not a list to suppress. When to come back, why you never mention the silence, and a fresh three-step sequence.

They took the meeting, so the problem is real. A follow-up that brings a plan, a resource, or one honest question, and never a recap of the call.